Designing and Delivering Superior Customer Value

Name: Designing and Delivering Superior Customer Value
ISBN: 9781574442403

3/5

Аввалин нашр шуд: 2019
Ноширон: Taylor & Francis Group
Мавзӯъҳо: Customer services·Consumer satisfaction

"Designing and Delivering Superior Customer Value" was written to serve as a text for MBA students on the concepts and theories of customer value, but would serve as an excellent read for general managers who are striving to make step changes in products and services. The book goes a step further than many other books on customer value as it not only proposes a framework and supporting logic (where most books on the subject stop), but backs up the propositions with real world data and several case studies (half the book is applications and case studies).

In a simple way, but thoroughly academic. Weinstein & Johnson shows the implications of creating corporate value, and how to use the creation of value as an asset that diferentiates companies, because of the improvement among the customer's perspective, the image of the company, and a way to beat the competitors in the right field a.

Clear concise book. lots of good information carefully divided.